ProShares ETFs

ProShares is the leading provider of leveraged, inverse, and alternative strategy ETFs, offering products designed for sophisticated investors and traders seeking amplified exposure or the ability to profit from market declines. Founded in 2006, ProShares pioneered the leveraged and inverse ETF category and has expanded into dividend growth, interest rate hedged, and other specialized strategies. The firm's products are widely used by active traders, tactical investors, and portfolio managers for hedging and short-term trading purposes.

ProShares' most heavily traded product is TQQQ, the UltraPro QQQ, which provides 3x daily leveraged exposure to the Nasdaq-100 index and is one of the most actively traded ETFs by dollar volume. SQQQ offers 3x inverse daily exposure to the Nasdaq-100, allowing traders to profit from or hedge against tech-heavy market declines. ProShares also offers the UltraPro S&P 500 ETF for 3x leveraged broad market exposure. It is critical for investors to understand that leveraged and inverse ETFs reset daily and are designed for short-term trading, not long-term buy-and-hold strategies.